I was the lead designer for this project and executed the visual side for the rebranding effort. This included logo update, color palette creation, and new brand guidelines + a Figma brand library.

Once the brand was approved, I worked with another designer to roll out new assets for the marketing team. This included emails, social assets, digital ads, and signage for events.

The original JoyRun visual identity used photos exclusively. Walmart’s Living Design system is illustration heavy. I developed an extensive illustration library with documentation around usage.

I worked with developers to update the JoyRun app flows and website to adhere to Walmart’s Living Design system.